Brand · Content · Reputation

I've spent 20 years shaping how brands show up.
Now I'm doing it for myself, too.

What I Do

The professional core.

Brand & content strategy

I help organizations figure out what they stand for and say it clearly — across content, social, and the emerging world of AI-driven search. Two decades of doing this for some of the most recognizable names in media and tech.

Reputation as infrastructure

Reputation isn't a campaign, it's a system. I build the listening, the measurement, and the content engines that let a brand earn trust at scale — and defend it when it matters.

The work behind the work

I've led social and content teams through reinvention, reorg, and the shift from search to AI. I care less about the deliverable and more about whether it actually moved how people see you.

Selected Work

Brands I've shaped, and brands I've shaped alongside.

Worked For
OneMain Financial
Amazon Prime Video
LinkedIn
AARP
Motion Picture Association
Accenture Song
Worked With
American Airlines
Paramount
Sony Pictures
Rockstar Games
2K
Primrose Schools
Fiserv
Beyond the Day Job

Kyle the Kidney Guy

I'm living with chronic kidney disease and searching for a living donor. Along the way, I started doing the thing I've done for brands my whole career — telling the story clearly — but this time about kidney disease, transplant, and the way race and access shape who gets care.

It's part personal mission, part the most meaningful content work I've ever done. You can follow along on Instagram and read the longer pieces in my newsletter.

Contact

Get in touch.

For consulting inquiries, speaking, press, or just to say hello.

hello@kylescriven.com